The garage gives the Hard Rock more than 12,000 spaces, more than half of which will be in covered garages. All casinos have free parking and offer valet service. “We wanted to give it a Times Square feel,” Allen said.Īllen said the garage distances the Hard Rock from horse and dog tracks with slots in South Florida by being the only venue with covered parking. The screen can promote upcoming Hard Rock events. The garage will look like a big video billboard because a giant LED screen wraps its midsection. “No other casino can match what we have in terms of security,” Allen said. A camera immediately focuses on the button-pusher as help is dispatched. Overall garage security includes a police patrol on bicycles, 160 cameras and a “blue light” system where visitors who sense trouble can push a button to contact security. An elevator can be accessed with a keypad and personal ID number. The new garage takes care of high rollers by offering seven private parking spots – a garage within a garage – that have a door shut behind the car. The new garage will make the Hard Rock more like a Las Vegas casino because the main walkway will dump patrons directly onto the ding-ding-ding of the slot floor. Allen said the Lucky Street garage design was hampered because it’s on a narrow tract of land, which explains why drivers have a harder time maneuvering.

The garage also will have several lanes in and out of the garage, making it easier to navigate than the two other garages.

“We wanted to address not only the parking situation but the pedestrian traffic,” Allen said.

Two walkways from the new garage will change that, leading people above the traffic, Allen said. The patrons who park outdoors have to snake their way through traffic to their destination. They park either in the four-story garage at the back of the property, at the Lucky Street garage that’s closer to the bars and restaurants, or on uncovered paved or gravel lots. Like most casinos, the Hard Rock doesn’t disclose player data.ĭuring peak season, the Hard Rock gets up to 40,000 visitors a day, Allen said. A recent nationwide casino survey said half of all gamblers wager $50 or less per trip and three-fourths cap their spending at $100 a visit. She said she spends “$100 max” on her visits, which is in line with a lot of people. “The high rollers all valet park, so I think the garage will help the average player, like me.” “I won’t come here on Saturday nights or if I know there’s a big concert,” said Calderon, 54.

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